Lookbook Printing

Promotional Lookbooks

Printed lookbooks provide a hands-on experience that digital formats simply can't match. Customers get to feel the paper quality, flip through pages, and engage with the content, making a stronger connection with the brand and its products. If you want to create a lookbook where readers can jot down notes or mark products, we suggest our uncoated paper option.

When it comes to distribution, printed lookbooks can be targeted to specific audiences like fashion influencers, industry insiders, potential buyers, and loyal customers. By tailoring distribution channels, you ensure that your lookbook reaches those most likely to be interested in your brand and make purchases.

You can order as few as one book, with page counts ranging from 40 to 400 pages. We handle orders of 500 and below using our cutting-edge digital facilities, while larger quantities are produced using our modern litho presses.

If you need some help putting your Lookbooks artwork together, please see our Help Centre article.

UK shipping is free, exceptions apply.

Technical Specification for Lookbook Printing

How To Set Up Design Files For Lookbook Printing

• For Lookbooks, please submit artwork as two files.

  • One file is the cover pages, submitted as a spread including the spine.  Please use our spine width calculator to ensure you have the correct spine size.

  • The second file should be the inner pages, submitted with individual pages in running order.

  • For example, for a 40-page lookbook, please supply an inner PDF of 36 pages and a cover PDF of two pages – page 1 being the outside cover spread and page 2 being the inside cover spread.

• Booklets must contain a page total divisible by 2.

• It is recommended you do not place words, page numbers or images too close to the edges of each page.  We would recommend a safe zone on all sides of at least 10mm for Perfect Bound.

• To ensure the best possible finish, please leave the inside spine and 5mm on either side of the spine blank as the glue works better on areas with no print.

• Include 3mm bleed on all sides

• Supply as a CMYK PDF

• Outline or embed fonts

• 300dpi resolution

NOTE: We recommend adding lamination to the cover pages for protection. During production, the spine is glued to the inner pages using a clamp which may cause scuffing or printer marks around the spine area and any other heavy ink coverage area on the cover. - More information. If lamination is not desired, we advise reducing any graphics or background colours crossing into the outer and inner spine area.

If you need some advice on how to set up images that cross overspreads, see our article here - Tips on setting up a Perfect Bound Book with crossover images and text.

For more guidance on how to successfully set up and submit your artwork, see our booklets and brochures help pages.

High Quality Printing with Sustainability in mind.

We are working hard to mitigate our environmental impact and are following an emissions reduction program to lower our direct and indirect emissions which will lead us to Net Zero by 2040.

We are working hard to introduce more environmentally credible products in our range and we encourage you to consider using more of those products.

Tradeprint supports Two Sides, the print and paper advocacy group that aims to dispel myths around greenwashing and promote paper as a truly sustainable product.

We are committed to reducing waste and in particular aiming to eliminate problematic plastics from our printing and fulfilment operation.

Read full Environmental policy here.