Tradeprint and Two Sides

We have become a Two Sides member to promote the benefits of using paper in print and packaging across the country. Two Sides are a not-for-profit organisation who thrive to combat the spread of misinformation about paper used in media and packaging. The team keep a watching brief over claims made in the name of sustainability and work to ensure that they are accurate so that consumers can feel confident that using paper based products is not as detrimental as certain statements made by large companies would have you believe.

Two Sides funds studies that investigate false claims so that the statistics can be corrected. The organisation also works with may other sources to collate true statistical evidence to prove that using paper based products in media and packaging is not harmful to the environment.

“I want us to lead in abolishing greenwash and provide open, transparent communication so we can make the best decisions based on scientific fact, not fiction.”

Anthony Rowell, Sales & Customer Success Director also Chair of the BPIF Environmental Forum

Learn More

“Love Paper” Campaign

One of Two Sides’ missions is the “Love Paper” campaign which aims to educate consumers about how sustainable and sensible paper is as a media choice. An example of their findings it that European forests are actually growing by 1500 football pitches per day and how the paper recycling rate is actual the highest in the worked at 72%. These statistics demonstrate how paper loves trees so consumers needn’t feel that reading their favourite book, gifting a magazine subscription, using a paper straw or receiving goods in paper packaging is going to negatively impact the environment. Greenwashing, prevalent in large companies often detrimentally affects the mindset of the consumer with their well intentioned but incorrect claims about saving paper to save the environment. The “Love Paper” campaign aims to provide peace of mind to both marketing professionals and consumers about how paper is a sensible choice.

Learn More

BPIF Environmental Forum

The British Printing Industries Federation provides support for the print industry. An Environmental Forum, chaired by our Sales & Customer Success Director Anthony Rowell has been set up for BPIF members, non-members and industry partners to set out objectives for a clear path towards a better approach to sustainability and environmental custodianship. To do this, their objectives are clear:

To promote best practice
To identify areas for improvement within the industry
To offer demonstrable proof that the industry is taking steps to address sustainability issues
To offer help and education where necessary

Learn More