Event Graphics & Outdoor Advertising

What is the most effective combination of products for a successful outdoor advertising campaign?

Outdoor signage can be effective as a standalone piece or when paired with others, depending on your business setup. Big, bold advertising that uses a combination of materials and sizes can be highly visible and effective. Banners with flags can work well together as they are inexpensive and eye-catching.

Do you offer outdoor products that can be recycled?

We offer an expanding selection of sustainable materials that can be recycled after use. PVC Free banners offer the same durability and print quality as traditional PVC but are recyclable. Cardboard signage is popular for temporary events and can produce impressive results and be easily recycled.

What are some common types of outdoor advertising materials?

When sourcing materials for your outdoor advertising, we recommend using weatherproof materials such as Foamex boards, which offer water-repellent properties and UV protection. Mesh fabric is also ideal for flags as it is lightweight, breathable, and prevents the flag from falling over.

Can you suggest a product that doesn’t involve any installation?

Quick and easy set-up can help your outdoor marketing. Chalkboards and A-stands give a large canvas to showcase your design but also means you can place them anywhere you need them outside, like a pavement or seating area. Plus, they're easy to store inside your shop at night. 

What are the advantages of using vinyl for outdoor advertising?

Vinyl is a great way to advertise on your store window, attracting the attention of passers-by. Our extensive selection includes outer, mirrored, and one-way vinyl options to create an eye-catching display that meets your specific needs and draws in the right customers.

How important are font size and colour in outdoor advertising materials?

Selecting the right font size and colour is crucial in outdoor advertising to ensure message visibility and readability from a distance. A larger font size ensures that the message is legible from afar. Contrast with the background and bold colours can also enhance attention and memorability.

Can I get eyelets placed in custom locations for my banners?

It is not possible to manually allocate eyelets on your banner. Our system employs an automated process to determine the optimal positioning of the eyelets to enhance the banner's strength and durability. 

Do you offer discounts for charities?

Yes, we offer a 15% discount to all UK-registered charities. To apply, simply follow the link to our Charity page and complete the form. Once your account is verified, your discount will be automatically applied when you're logged in.

What are some cost-effective ways to promote a local event?

Flyers, leaflets and posters are some of the most affordable ways to promote an event locally. Combined with a few large banners or flags in high-traffic areas, they can help generate awareness and drive attendance without requiring a large marketing budget.

What are barrier banners used for at events?

Barrier banners are commonly used on fencing or crowd-control barriers to display branding, sponsor logos or directional messaging. They help organise spaces, guide visitors and create additional advertising opportunities around the venue.

Can event advertising banners be reused for multiple events?

Yes. Many event banners are printed on durable materials such as PVC or PVC-free substrates that can last several years outdoors. If your design avoids event-specific dates, you may be able to reuse banners for recurring events or annual campaigns.

How can I make my event banners more visible from a distance?

Use large text, strong colour contrast and simple messaging. Avoid overcrowding the design with too much information. Clear branding and bold graphics make signage easier to read from a distance and help capture attention quickly.

What information should I include on event advertising signage?

Effective event signage should include the event name, date, location, and a clear call to action such as “Buy Tickets” or “Visit Today.” If space allows, include a website, QR code or social media handle so people can easily find more information.

How far in advance should I print event advertising materials?

It’s usually best to order event advertising materials at least two to three weeks before the event. This allows enough time to distribute flyers, display banners and posters in key locations, and ensure everything is installed and ready before attendees arrive.

Which banner material is best for windy outdoor events?

Mesh banners are often the best choice for windy conditions. The perforated mesh material allows wind to pass through the banner, reducing resistance and helping prevent tearing or movement. This makes them ideal for outdoor events, festivals and construction fencing.

Flags are also a good choice and can be used in wind speeds up to 18km

What is the best way to advertise a festival, fair or outdoor event?

For maximum visibility, combine several advertising formats. Large banners or mesh banners can be used for entrances or fencing, flags can draw attention from a distance, and posters or A-frames can highlight key messages such as schedules or directions around the venue.

What types of printed products work best for advertising an outdoor event?

A mix of large-format signage and handouts usually works best. Outdoor banners, flags and rigid boards help attract attention from a distance, while flyers, leaflets and programmes provide visitors with useful details about the event once they arrive. Using a combination of formats helps increase visibility and engagement.